Marketing system development services of the Company are also based on diagnostics of Client’s business. This specialized functional area covers marketing and sales, development of marketing system, advertising and other policies, and establishing corporate and product brands with their further promotion in the market.
The analysis of failures of many enterprises in Uzbekistan illustrates that one of the principal causes of negative business scenarios is unreasonable marketing policy and passive sales. Combined with inadequate proactiveness it results in companies’ inability to capture their market potential effectively even under favorable external conditions.
As a rule, services in this segment are intended for the Client’s top management and for enterprise divisions responsible for marketing and sales functions and public relations management (PR).
The output of marketing system development services can be in the form of marketing plans and policies, image-making policy, description of workflow inside marketing and sales division, economic and technical substantiation of various brands, and other.
In this framework the Company provides the following kinds of services:
- Restructuring and diversification of business portfolio, including development of new products
- Support for development and implementation of PR-campaigns, including management of corporate image and branding through various forms of mass media
- Organizing promotion of companies and products and planning conferences, seminars, presentations, exhibitions, etc.